Facebook Arbitrage: Ways, Creatives, Risks
 

 

 

Traffic arbitrage is a way to make money by attracting new customers to the site. This is usually a fixed percentage or a certain amount, depending on the conditions offered by the platform. Arbitrage on Facebook is much more complicated, but that is why the user has the opportunity to earn significant amounts of money on this platform.

 

 

Benefits of FB Arbitrage

 

Even the most experienced arbitrator may not be suitable for the Facebook platform. This is due to its lower popularity compared to other social networks on the Russian market. However, the user should pay attention to the advantages of FB arbitrage:

1. High statistics of daily site visits. It has over 1.5 active users.
2. A large percentage of platform participants are adults, which means that the entire target audience is a solvent segment.
3. According to surveys and statistics, more than half of users have an income above average.
4. The average cost per click is about $1.6. This figure may increase in some regions.
For this reason, it is quite profitable to engage in arbitration on FB. With a good knowledge of English, you can increase your price tag several times in one click and greatly increase your reach among users.

 

 

Offer promotion options

 

 

With proper design of the offer, the user has the opportunity to occupy almost any niche. But not every of the directions can pay off, so first of all you should pay attention to the most popular options:

1. Nutra. The list of goods includes medicines and cosmetics, especially for older groups of people.
2. Goods for hobbies and creative activities.
3. Gambling and betting. Only allowed in a small number of countries.
4. Dating. These types of offers are prohibited by the community rules, but there are effective workarounds.
After choosing the type of services, you should decide on the method of promoting offers. It can be your own platform, advertising in groups or spam.

 

 

Which creatives are suitable

 

 

Not all creatives may be suitable for use on the site. Detailed information about them is spelled out in the official Facebook rules.

For example, you can't use creatives with:

1. Examples of the result in the style of "before" and "after", which are propaganda in nature.
2. Lots of text.
3. Fake interactive components that are used in the post solely to attract attention.
4. Visual or textual information that misleads site visitors.
Facebook's rules are not strict, they largely correspond to the regulations of other popular sites. For this reason, placement of creatives will not cause difficulties for experienced users.

It is important to understand that for the productive work of Facebook arbitration, it is necessary to study all the complexities, as this is a painstaking and complex process. Do not immediately invest in offers all your money. It is best to study the market and understand which offers will bring more benefits. Wait for your first leads, and then take confident steps to expand the company.