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How to Choose a Facebook Account
If you plan to run Facebook ads, it is important to understand the difference between regular accounts and business managers (BM). Standard Facebook accounts are intended for personal use and provide access to the advertising account. Business managers, in turn, are suitable for managing several advertising campaigns and assets at the same time, which can be useful when working in a team or with a large volume of ads.
What is account trust and why is it important
Account trust is an indicator of Facebook's trust in it. The higher the trust, the less likely it is to be blocked, which means that advertising campaigns will work more stably. Trust is formed based on the age of the account, its activity and some additional elements, such as the presence of friends and verified email.
The main factors for choosing an account
Account age and presence of friends. Accounts with a longer history and friendships seem natural to Facebook, which increases their trust. Old accounts with friends are less susceptible to blocking. 2 weeks are enough for an account to gain its strength, everything above does not play a special role for trust. An account that is 2 years old or an account that is 2 weeks old will work the same if it was created correctly from the start.
Availability of email. A confirmed email address plays an important role in the security and trust of an account. An account with email is easier to restore in case of suspicious activity, which increases its reliability.
Photos and a completed profile. Accounts with photos and completed information are perceived as “live” and attract less attention from Facebook when launching ads. The presence of photos makes the account more natural in the eyes of the platform.
Account geo-location. The account geo does not limit the launch of ads in other countries, but it is important that the proxy servers match the account geo-location. This helps to avoid suspicions and blocking caused by a sudden change in IP address.
Farm accounts. Specially prepared (farmed) accounts go through a “warm-up” period, when small actions are performed on them to create visible activity. This increases their trust and reduces the risk of blocking when starting advertising campaigns.
Business Manager (BM). If you plan to manage a large number of ads or target audiences, purchasing an account with a linked BM can be a convenient solution. BM allows you to organize the management of advertising assets with greater flexibility.
Conclusion
Choosing a Facebook account for advertising requires a careful approach. Consider such parameters as the age of the account, the presence of mail, the completeness of the profile and friends to get high trust. This is especially important for advertising campaigns in affiliate marketing, where the stability and reliability of the account directly affect the success of the campaigns.