How to drive traffic from non-standard GEOs - tips and tricks
 

 

 

The population is over 18 million people. With a high level of urbanization - more than 87% live in cities. At the same time, more than 82% of the total population are active Internet users. About 43% from mobile devices. Banco Estado and Santander act as payment systems. The average income of a Chilean is about $900. As practice shows, Chileans are extremely gambling people and play quite actively, both in land-based and online casinos. The language of adaptation of creatives is Spanish.

 

Peru

 

The population is more than 32 million people. Living in cities over 79%. The average salary is significantly lower and amounts to only 446 dollars. USA. Payment systems BBVA and BCP (local). About 65% of active Internet users. Most Internet users are tied to the social network Facebook - more than 80%. The gambling market is quite limited due to the low average income of the population.

 

Brazil

 

The population is over 207 million people. Living in cities over 73%. The average per capita income is one of the highest in the region - over $1,800. USA. Internet users are more than 74 million. residents. The most popular social networks are Facebook (86%), Instagram (60%). The most common payment system is Boleto. When adapting the creative, it is necessary to pay special attention to national symbols and colors. The official language of communication is Portuguese, but the vast majority of the population speaks Spanish.

 

Mexico

 

The population is over 128 million people. The most popular social networks are Facebook (90%), Instagram and TikTok (about 70% on average). The average per capita income is quite high. At the same time, it is higher than official data, since a large number of Mexicans receive money from abroad (USA), where their relatives mostly do not work. The official language is Spanish, but it is highly localized. What to consider when adapting creatives.

 

General trend

 

In Latin America, there is a fairly significant difference between the social strata of society. In addition, traditionally, the influence of various criminal organizations is strong. In this regard, there is a fairly high interest in various kinds of bonuses and other "freebies" from novice players. The gambling and traffic casting market itself is characterized as follows:

• Low rate of failure to view ads;
• High rates of the offer;
• Easy adaptation of creatives for the Latin America region, regardless of the country.

All of the above makes the Latham region One of the most promising for traffic casting.

 

 

How to drive traffic from non-standard GEOs - tips and tricks

 

Online casino offers of such popular cases as Europe, USA and Latin America bring stable profit. However, these markets are characterized by an extremely high level of competition. At the same time, there is a large pool of non-trivial GEOs that can bring a fairly high income in gambling offers.

 

Сosta Rica

 

A small country in Central America on the very isthmus between the northern and southern continents. The population is a little over 5 million people. At the same time, indicators of the level of economic development and incomes of the population are quite high for Latin America. The average salary is about 3900 dollars. USA. Internet users are more than 80% of the population. Moreover, according to statistics, the majority of entries are made through mobile devices. This is because a large number of prospective players have more than 2 smartphones.

Electronic payment systems are represented by both traditional international Visa, Maestro, American Express and MasterCard, as well as local MINT, Efectivo. It should be taken into account that the majority of payments are made through a smartphone (52%) and only a third through credit cards.